Your business runs on manual work that should be automatic
Custom software, automations, and dashboards, built in weeks, not months. You get the tool, the training, and full ownership.
You're successful. But the back-end is held together with tape.
Your business is growing, but the operations behind it haven't kept up.
You're copying customer details between systems by hand. Your team spends hours every week on reports that should update themselves. Bookings, orders, and customer data live in five different places and none of them talk to each other.
You know it's costing you time and money. You've just never had someone who could actually fix it, without overcomplicating things or charging agency prices.
That's what I do. I look at what's broken, build the fix, and hand it over. You own it. No ongoing fees, no lock-in.
What I build
Here are 3 products I built, which I can build as internal tools for your business too:
SignalSauce
An AI-powered web scraping and automation platform that monitors daily startup funding announcements across UK/EU, scores opportunities and extracts info with AI, and extracts decision-maker contacts. Giving Recruiters a lead pipeline before roles hit job boards.
AussieBankStatements
A privacy-first PDF data extraction tool for Accountants. Converts multi-page bank statements to structured CSV in under 10 seconds, with zero data retention. Eliminates hours of manual Excel data entry for reconciliation workflows.
GoToMarket Kits
A selection of Go To Market templates in n8n and Clay, designed to 10x your sales and marketing strategy and output.
How it works
Week 1: We talk it through
You tell me what's eating your time, what's broken, what you wish worked better. I come back with a clear plan: what I'll build, how long it takes, what it costs. No jargon.
Weeks 2-3: I build it
You get regular updates. You see progress. You can give feedback as we go.
Week 4: It goes live
I deploy it, train you and your team to use it, and hand over full control. The code is yours. No ongoing fees, no dependency on me.
Pricing
Quick Fix
1 week
One specific problem, solved fast. Connect two systems that don't talk to each other. Automate a process that's eating hours every week. Build a simple dashboard so you can see your numbers without digging.
- One focused deliverable
- Deployed and ready to use
- Full source code ownership on completion
Full Build
2-4 weeks
A complete tool built to your requirements. Dashboards, automations, integrations, whatever the business needs. Deployed, documented, and your team trained to run it.
- Built to your requirements, not a template
- Connects to your existing systems
- Deployed, documented, and your team trained
- Full source code ownership on completion
Ongoing Support/Maintenance
Billed at a day-rate or fixed per-feature.
Hey, I'm Joel. I'm a software engineer based in London.
I build custom tools and automations for businesses that have outgrown spreadsheets and manual processes but don't need (or want) a full tech team.
I've built everything from automated lead-generation systems to financial data tools to marketing platforms, all running in production, handling real users and real data. That's how I know what "production-ready" actually means.
No jargon, no scope creep, no surprise bills. You tell me what's broken, I fix it, and you own it.
Wasting time on something that should be automatic?
Book a free 20-minute call. Tell me what's eating your time and I'll tell you if I can fix it, and how fast.