Based in East London · Available now

Freelance software engineer based in London

I build custom software, automations, and integrations for growing businesses. Fixed price, built in weeks, and you own everything on completion.

Who I am

I'm Joel, a software engineer based in East London — Whitechapel. I work with businesses across London and beyond that need custom software built properly, without the overhead of an agency.

I've been building production software for years — automated lead-generation tools, financial data platforms, marketing systems — all running in the real world with real users. That experience means I don't just write code. I build things that actually work.

You work directly with me. No account managers, no bloated team, no scope creep. You get a clear scope, a fixed price, and a working product at the end.

What I build

Custom internal tools. Built around how your business actually works — not a generic SaaS template you have to squeeze yourself into.
Automations that remove admin. If your team is copying data between systems, sending the same emails, or pulling the same reports every week — I can make that happen automatically.
Integrations between your tools. Your CRM, your payments, your booking system, your spreadsheets. I make them talk to each other so data flows without anyone touching it.
Dashboards and reporting. Revenue, bookings, pipeline — updated automatically. See exactly how the business is doing without digging through five different tabs.

Why hire me instead of an agency?

London agencies quote £20k–£50k for work that takes 4–6 months and involves three different people who've never spoken to you. You end up managing the project yourself anyway.

With me, you get a senior engineer who scopes, builds, and delivers — solo. That means faster turnaround, lower cost, and no miscommunication chain.

A quick fix typically takes 1 week from £1,500. A full build takes 2–4 weeks from £4,500. You own the code outright when it's done.

Ready to get something built?

Book a free 20-minute call. Tell me what you need and I'll tell you if I can build it, how long it takes, and what it costs.